This popular post was first published April 17th, 2012. Newly updated 11/15/16 to bring you more great info about the psychology of color in branding and marketing! Color is powerful. Color is dangerous. Used correctly, color digs at...
![Your Brand: What You Don’t Know You Don’t Know [Psychology of Branding 101]](https://spot-onbranding.com/wp-content/uploads/2016/10/psych.png)
Here’s WHY Your Brain is Preventing You from Reaching Your Customers Time for a rebrand? Let’s find out… Draw a bicycle. Right now. I’ll wait. How did it turn out? Are you confident that you drew your bicycle...
Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a...
If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes...
There’s a new restaurant down the street. Great! It’s been open a few months and you have yet to try it, so you go online and look up the menu, then probably pop over to Yelp to get some first-hand customer reviews. Sound familiar? If you don’t have a close friend...
Here at The Branding Spot blog, we like to talk about consistent branding. What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your business is consistent across ALL of your marketing collateral and...
