This popular post was first published April 17th, 2012. Newly updated 11/15/16 to bring you more great info about the psychology of color in branding and marketing! Color is powerful. Color is dangerous. Used correctly, color digs at...
If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes...
When you’re marching down the supermarket aisle, there are plenty of products that really stand out because of their brand-centric packaging. It’s almost automatic: you know to grab the orange-red Tide® bottle, your white Lean Cuisine® boxes with the orange font, the...
Back in 1996, when I started my freelance business, I rarely ran across a small business owner who actually understood the meaning of the word “branding.” “I don’t need any branding. I don’t have any cows.” Yea, I’m not kidding. I’ve heard that. I believe it was...
“The public impression of a country is important as a source of national pride. Invariably, people source part of their own identity from the image of their country.” ~Robert Cevero, Professor, Department of City and Regional Planning, University of California,...
“If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either, and you should get another hobby.” ~ Vincent Connare, inventor of Comic Sans Comic Sans: It’s THE font guaranteed to get a reaction out of just...
