New Year, New…Brand? Launch Your New Brand in 2014

With the Super Bowl coming up this weekend, you may be inspired to reconsider or better establish your company brand. After all, football season means stadiums packed to the brim with team colors—everything from official team apparel right down to each player’s mouth...

All the Rage: Brand Makeovers

Are you thinking about a complete rebranding or brand refreshment? Seems like everyone’s looking to overhaul their brand lately. But before you make the leap, ask yourself this most important question: WHY? Why do you want to change your company’s image? You’re going...

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal...

Brand Improvements & Make-Overs: A Continuous Process

Branding Challenge Series While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important...

Routine Maintenance—For Your Brand!

It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check...

New Year, New Brand Strategies: 4 New Year Tips for Brand Improvement

It’s a new year, so it’s the perfect time to revitalize your brand, your business and yourself! Be Seen as the Expert You Are You know everything about your industry: the Do’s, the Don’ts and everything in between.  So this year, stop hording your knowledge and get...