3 Painless Ways to Use Data to Up Your Brand Reach

Data is all around us, and it’s easier to collect than ever, so it’s no wonder you’re likely hearing terms like “big data” and “measurable marketing” as they’re thrown around from the C-level down to the IT department. Leading marketing companies are using a proactive...

Product Packaging: For Your SERVICE-Based Business

When you’re marching down the supermarket aisle, there are plenty of products that really stand out because of their brand-centric packaging. It’s almost automatic: you know to grab the orange-red Tide® bottle, your white Lean Cuisine® boxes with the orange font, the...

Brand Trust is a Must: Brand Relationships are HUMAN Relationships

“Love all, trust a few, do wrong to none.” –Shakespeare When was the last time someone broke your trust? When was the last time you broke someone else’s trust? I’m willing to bet it was a pretty big deal. Maybe your relationship recovered. Maybe it didn’t. Maybe...

New Year, New…Brand? Launch Your New Brand in 2014

With the Super Bowl coming up this weekend, you may be inspired to reconsider or better establish your company brand. After all, football season means stadiums packed to the brim with team colors—everything from official team apparel right down to each player’s mouth...