If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes...
Forget about April Fools’ Day. The days of anticipation, of knowing when the pranks were coming and where they were coming from, are long gone. Watching your back is no longer a suggestion; now, it’s a way of life. That is, if you want to get through the latest stream...
Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible...
Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you...
My husband and I are both children from the 1970s. The ’70s were great as a kid: the colors, the toys, the service announcements! Where Oscar the Grouch was grumpy and Cookie Monster only ate cookies. I think we were the last generation to see uncut Looney Tunes...
If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand. Integrate an understanding of human nature into your marketing...
