Wearable Tech & the Changing Narrative of your Brand

Wearable Tech & the Changing Narrative of your Brand

Wearable tech is here and it’s not going anywhere. From Apple’s recently announced iWatch, to wearable fitness bands like Garmin’s vívofit® and UP by Jawbone™ to “reality enhancing” eyewear like Google Glass—the world (and the way we see and experience it) are...
6 Great Ideas for Branded Content

6 Great Ideas for Branded Content

Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a...
Get Creative NOW! 8 Great Tips to Get Your Brain in Gear

Get Creative NOW! 8 Great Tips to Get Your Brain in Gear

Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s the dreaded Brain Drain! Sometimes we all need a creative boost to...
3 Secrets to Landing More Leads with Great Branded Site Content

3 Secrets to Landing More Leads with Great Branded Site Content

Your website is your window to the world because it’s your potential and current customers’ window to your business. That means your website is one of your strongest marketing tools—so everything you put out there on the web must be in line with your awesome,...
How To Write Better Emails – No Brand? Looks like a Scam!

How To Write Better Emails – No Brand? Looks like a Scam!

Considering the importance placed on email as a communication tool, it never ceases to amaze me that I still receive poorly worded, unprofessional, unbranded emails. All business owners should know: every email sent out by your company is a representation of your...