Value Your Brand: How to Decommodify Your Business

Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible...

3 Easy Ways to Track ROI on Print Ads

Despite the massive shift over the last decade in the way our culture consumes content, advertising in print is still just as relevant as doing so online. Any comprehensive, effective marketing plan contains BOTH print AND online marketing material, to engage target...

4th Quarter Business Boom: Wrap Up the Year Right!

Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what they say: time flies when you’re having fun! You may have had a great...

Nix the Negativity!

How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...

Think Mobile! Smartphone Apps to Help Small Biz

You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then there’s your family, your friends, and your personal life to squeeze in...

Big-Time Tax Deductions for Solo & Small Business Owners

Yes, it’s almost April 15th—and that means you better get going on those taxes! Even though my books are ready to go, I’ve been spending my time reviewing my deductions until my (very busy) accountant becomes available. Since many of you are likely doing the same...