Routine Maintenance—For Your Brand!

It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check...

Start your New Year with a Consistent Brand! (Holiday Deal)

Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...

Sample Logo: An Oxymoron

I hear this a lot: “Why don’t you have sample logos up on your website so I can see your work?”  Well, it’s true, I’m just not one of those designers who puts up a bunch of logos in my online portfolio.  But, I have good reason not to.  Here’s why… Take a look at the...

Are You Struggling With Your Branding?

You know you are good at what you do. You know your product or service is better than your competition. So WHY is that you just can’t seem to make it big? According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009....

Hiring the Right Fit is Cost Effective

Sometimes the right choices can be clouded by the illusion of saving money.  When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive.  What is the difference? A branding professional’s...