Reinforce Your Brand with Excellence

Guest Post – Mónica M. Arias Much has been said about improving customer service over the past few decades. Given the trend toward globalization (especially due to the Internet) and world economic turmoil, one could easily assume customer service is no longer an...

Branding Lessons from Olympians

Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth...

Near and Far: Little Ways to Show You Care

Guest Post – Niki Robinson, Robinson Writers When someone you care about (whether personally or even professionally) is going through a difficult time in his or her life, it’s important to show you care. That person probably needs your support more now than ever...

7 Bright Ideas for Your Brand

When you work with Nora, you create a lasting brand and solid visual identity, and as a Marketing Director, I have the exciting job of helping put her brands in motion and watching them fly. To get your brand noticed, you need to be clear on four very important...

Rather Be Pushed From An Airplane Than Speak?

Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No...