Only 20% of Businesses Succeed…80% Fail. It’s Time to Change.

Only 20% of businesses succeed after the first 18 months, and only 2% make it to 7-figures. The stats say that 80% of businesses fail and most are making less than 6-figures. That is way too many failures and WAY too little money. And I know why.   Spot-On...

Nix the Negativity!

How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...

Comic Sans: The Designer’s Scapegoat

“If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either, and you should get another hobby.” ~ Vincent Connare, inventor of Comic Sans Comic Sans: It’s THE font guaranteed to get a reaction out of just...

Branding for Kids of the ’70s

My husband and I are both children from the 1970s. The ’70s were great as a kid: the colors, the toys, the service announcements! Where Oscar the Grouch was grumpy and Cookie Monster only ate cookies. I think we were the last generation to see uncut Looney Tunes...

Inside Edge 2013 Afterglow

First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful Gaylord National Resort & Convention Center, I found the event to...
Do’s and Don’ts of Designing Your Brand

Do’s and Don’ts of Designing Your Brand

Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of...