Nora D. Richardson, owner of Spot-On Branding, is a brand identity expert, specializing in creating strong brand identities for business owners and entrepreneurs across a wide variety of industries. Nora has a passion for encouraging brand alignment and brand evolution whenever beneficial to business growth, so much so that she created her unique Brand Alignment Package to better advise business owners on comprehensive brand strategies
Experience
With over 15 years of experience creating effective branding strategies, Nora also has an equally experienced eye for detailed and purposeful graphic design: from logos to packaging, advertising to website design – and everything in between. Nora’s dual-sided experience in both branding and graphic design allows for superior quality brand components that enhance visibility, create an emotional response from ideal clients and strengthen foundations for business growth.
Take it from Nora: “The difference between a graphic designer and a brand identity designer is simple: the graphic designer only provides what they think may be right for the company, while the brand identity designer knows what is best for the brand, and therefore the best option for the big picture: continuous company growth.”
Nora has designed for a range of businesses from small business to Fortune 500 companies including Kahlúa, Olympics, Northwest Airlines, and Water Missions International.
Passion
“I wasn’t the best artist in college, but I had something different,” says Nora, “the ability to listen to and interact with people, which actually isn’t a very common trait in artistic types. Plus, I never really wanted to be in the spotlight as far as my art was concerned. Instead, I always enjoying putting others in the spotlight.
“With branding, that’s exactly what I’m able to do. I still get to be an artist, but I also get to enjoy educating my clients on better branding, while putting them on the pedestal to shine in the spotlight.”
Dedication
Nora is able to exercise her passion through her dedication to her clients’ success and her enthusiasm for her work. She uses a simple and effective approach: asking the right questions, listening to the client, understanding their unique story, simplifying her client’s ideas down to workable brand components, and finally, rebuilding those components into an effective brand.
“I take out all the uncertainty, the stress,” says Nora. “Business owners hire me because they know I will deliver. You shouldn’t have to come up with your own ideas and trust them to a graphic designer with only basic knowledge of branding. When you come to me, I listen to your needs, and then I do all the work. That way, you can focus on running your business; so when we launch your new look, you’re ready to go.
Plain and simple, when it comes to great branding: Nora D. Richardson is spot-on.
