Your brand should be unique enough to be memorable to your target audience. But to get even that first glint of brand recognition, you need to get your brand out in front of people. Creating great branded content, as part of your overall content marketing plan, is a fantastic way to expand your brand reach. Here are some ideas to get you started…
1. Brand your Infographics
We already know visual content marketing gets a lot of attention and people just love, love, love infographics these days. These beautified bits of information get read, shared, saved and referenced all over social media and the web. Be sure your logo is stamped in a clear, readable place and use your brand colors to really showcase your branding throughout.
2. Brand your Inspiration
Your brand identity manager or a skilled graphic designer (who is familiar with your branding, of course), can create cool, funny and/or inspirational quotes on a background of your brand colors, stamped with your logo. Choose quotes and themes that interest your target market. Post your placards on LinkedIn and Facebook to get more brand attention.read more
Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s the dreaded Brain Drain! Sometimes we all need a creative boost to brighten our day. Here are some tips to get your brain back on track and moving forward to a more productive, creative workday.
1. Game On!
Playing games isn’t just a waste of time. The right kinds of games can shift your focus, allowing your higher creative functions to take a break while you cruise through some spatial or math based games. Try games that claim to boost your brain through science, like Luminosity or Fit Brains. After a 10-minute bout of brain games, I feel refreshed and ready to begin my next project. (Heck, try one of our branding quizzes—they’re fun!)
2. Step Outside
It’s the tail end of summer, so get outside and sweat a little! Physical activity is a great way to clear your head. Even a short walk can provide a lot of benefits. If your climate or schedule doesn’t allow for running out the door whenever you feel like it, be sure to schedule time at the gym several times a week to keep your brain and your body in tip-top shape. Try yoga at home to improve physical strength and flexibility, as well as mental stamina.
3. Stay Up Late
While it may sound counter-productive, night owls boast higher IQs—and that can’t hurt creativity. You can argue whether this is a causation-does-not-equal-correlation issue or even whether it’s a chicken-or-egg scenario, but regardless, there’s something to be said for staying up late!
4. …or be the Early Bird
Another study says that early risers are happier and more productive. So which one do you choose? I know there are a lot of people out there who will never be happy before 10am (and are downright murderous before their coffee!), but I also know that morning people love the air at dawn.read more
Just when we thought we finally got Robin Thicke’s borderline awful tune out of our heads, the melody is back with a vengeance in Weird Al Yankovic’s new tune “Word Crimes”—and we couldn’t be happier! Not only does this catchy parody reiterate one of our favorite topics (the importance of good grammar, yes, even in the age of the Internet), but it literally illustrates each grammatical issue with brilliance, beauty and a special kind of satirical attention to detail that is impossible to resist.
Al Nails Modern Marketing
This impeccably exact parody of the original song Blurred Lines was released as part of the effective and appropriately named #8videos8days hashtag series. Those following #8videos8days were treated to a new Weird Al video release every day for—you guessed it—8 days in a row. While Weird Al himself was a little worried the marketing ploy wouldn’t go over as well he he’d hoped, he was pleasantly surprised by the overwhelming show of support.
And boy did it pay off: Weird Al’s new album Mandatory Fun debuted on July 15th at # 1 on the Billboard charts—his 14th studio album was the first comedy chart topper in 50 years.
We just can’t get enough of the graphics, the vocab, the messaging, the schooling, and the smashingly punny insults. Too freakin’ funny and overwhelmingly clever. We congratulate Weird Al on this much deserved honor.
Big Brand Parodies & Sneaky Subtext
Besides the seamless videography and the typography masterwork, our favorite part of Word Crimes was, of course, all the big brand parodies and the awesome hidden tidbits. See if YOU can find them all!read more