Aw, it’s Valentine’s Day! Here at The Branding Spot, we hope you, your company AND your brand are getting all the love you deserve!
You could be thinking, what the heck does love have to do with branding? Well sure, it’s not exactly romantic love, but great brands evoke emotion in their target market. Your ultimate goal? That target audience of yours should love, love, LOVE your brand! And so should you!
Think about it… … . . “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou.
As these words are especially applicable to our personal existence, they also speak the truth about great branding, so: Be Positively Unforgettable!
The Heart: Foundation, Function and Feeling
Your body is composed of a variety of core systems (such as the nervous system and the circulatory system), all working in harmony. And, put simply: none of those systems work without the heart.
Likewise, your brand needs a foundational element, something all of your collateral components (such as your website, social media, advertisements, blog posts, newsletters, brochures, and so much more) must rely on to function at peak performance.
So what IS the Heart of your brand? Your Logo!
Your Logo: The Heart Of Your Brand
Your logo is both the foundation and the feeling behind your entire brand!
Believe It…
Your entire brand is built around your logo. If your logo is strong, then your brand is strong. If your logo is weak, then your brand is weak. Plain and simple!
Your GREAT Logo:
- Tells your unique story.
- Is a well-thought-out representation of who you are and what you do – and so much more!
- Attracts the clients you really want.
In only a few seconds, your target market has already made a judgment about your company based on your logo and your brand. That’s because your entire brand’s visual and emotional cues come from your logo. Therefore, you can tell a lot about a brand just from the logo! Almost always subconsciously, your target audience is analyzing your logo and quickly coming to a distinct, lasting impression. They’re experiencing it all at once: your font choice, your color choice, your name choice – and, most importantly: how they all work together.
Plus, the emotional appeal is both immediately apparent and ingrained. For example, you can tell a funny brand from a serious brand right from the start. But your impression and the emotional connection you make are still most certainly based on the specific demographic you’re in – amazing, isn’t it?
It’s Valentine’s Day! Now’s the time to analyze the heart of YOUR brand: are your logo and your brand creating an immediate and lasting emotional connection with your target market? If not, pump some heart into that brand with a better logo. Give your brand the love it deserves this holiday!