Ah, blogging.  You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!”  Then why aren’t you blogging?  As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe you don’t even know how to start!

Well, there’s an affordable, painless solution to your blogging problems: you can hire a ghostwriter!  Hiring a ghostwriter to write or edit your blog posts is a great move for busy business owners.  This week, we’re interviewing Niki Robinson, owner and creator of Posts by Ghost™ on the benefits of hiring a ghostwriter for your blog.

Q: Why is blogging so important?

A: In the past few years, blogging has quickly evolved into an interactive marketing medium for sharing business ideas and connecting with both current customers and potential customers in your target market.  Having a blog brings a relatable quality to any company; your blog is the face of your enterprise, and people like that.  With so many people researching and buying products and services online, you want your online presence to be both elevated and accessible – and a blog can do that for your business.

Q: So what are the benefits of hiring a ghostwriter for blog writing?

A: Hiring a ghostwriter to write your blog is a great move for any business professional.

• First of all, you save time – and we all know time is precious, especially for business owners.  You’ll spend less time writing your blog and more time interacting with your customers.
• Second, you’ll sound more professional.  Not everyone is a writer, but everyone yearns to communicate effectively.  A good ghostwriter will integrate both your personality and your industry language into each post, so the writing always reads like it’s coming directly from you and is meant to speak to your exact target audience.
• Third, you’ll save (and make more) money long-term.  When you engage a ghostwriter, yes, you’re paying a fee for services rendered, but the long-term monetary benefits to your business are fantastic.  Why?  Because you’re connecting directly with your market, which means you gain more customers and more respect from other leaders in your field.  Think about how much you pay for print marketing.  Now think of how little you’ll pay to regularly and consistently connect with your market directly online.

Q: How does the ghostwriting blogging process work?

A: The process can work a variety of ways.  My mission is to find the best option that works for each individual client.  Typically, we work together to hash out a blogging schedule (I usually recommend posting once a week) and a series of upcoming post ideas.  The idea is to get a “stash” of ideas for future use for those busy times when blogging is the last thing on your mind.  Most of my clients provide me with ideas via email and/or face-to-face meetings.  I encourage my clients to provide me with information in the easiest way possible – so if you want to record a stream of consciousness audio blurb while you’re running errands in the car – that works too!

Niki Robinson is a freelance writer living and working in Milwaukee, WI.  She has over ten years of experience writing for small business owners and her work appears all over the web.  Niki has a BA in English and Comparative Literature.  She recently edited the book “Kids with Autism Can,” published in 2010. For more information, contact Niki Robinson at niki@robinsonwriters.com!

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