Do you really know how a zipper works? It’s like magic: pull up and our clothes are closed. Pull down and our clothes are open. But how do all those teeth link together and stay together even when you try to pull them apart? If you’re older than age 8, by now you...
If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand. Integrate an understanding of human nature into your marketing...
It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an...
How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when they keep coming back again and again? Sure, these...
We’re already almost halfway through 2013. Can you believe it? I know I can’t. As spring turns to summer, everything is growing and in bloom. It’s this time of year that I like to be sure my business goals are in line for the rest of the year, and begin thinking about...
