While speaking with a few of my business friends the other day, I was quite shocked to hear that most of them had never given much thought to the idea of networking while flying. So many missed opportunities! Sure, there’s always the fear of accidentally engaging The...
We’ve seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion). Don’t get me wrong:...
Are you thinking about a complete rebranding or brand refreshment? Seems like everyone’s looking to overhaul their brand lately. But before you make the leap, ask yourself this most important question: WHY? Why do you want to change your company’s image? You’re going...
Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand...
As we flip the calendar over and move into 2013, we thought this would be a great time to look back at our 2012 Best Branding Tips, here on The Branding Spot blog. 2012 was a year of twists and turns and ups and downs, just like any other, but we’re proud to review...
