Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth...
From Facebook to Twitter, Pinterest to Instagram, and now Google+, social media can be pretty overwhelming at times. Trust me, I know. While I may know branding inside and out, I’m somewhat a social media novice. So I understand how intimidating it can be for business...
Chameleons are cute, aren’t they? We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the...
So you’re prepping for your next tradeshow. I know how you feel, seeing as I’m getting ready for an upcoming tradeshow myself. I know what you want out of your tradeshow, too. You want to stand out in a sea of booths (possibly manned by your direct competition), to...
Content drives the Internet, and providing it should be a mainstay of your business. People seek information, support, and help for their problems. When you arrive on your white horse with the solutions they’re looking for, they will buy. They will trust you. That...
