Happy Thanksgiving to all my American readers of The Branding Spot! (The image is from blessedmom.) At the beginning of this upcoming (and potentially quite hectic!) holiday season, it’s important to take more than just a moment this Thanksgiving to look back on this...
Branding Challenge Series In both life and business, it’s important to keep moving forward – fearlessly propelling yourself towards new people and new ideas, and never settling for stagnancy. After all, there’s no time like the present to get moving and continue...
Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding! As with any field,...
In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course! Guess who? He has pointy teeth, perhaps spotted with blood… …and...
A great slogan is often a huge driving force behind a great brand’s staying power. A memorable tagline that gets stuck in the minds of a target audience is exactly what sells those popular products and services, especially if they stand the test of time. The longer...
