If color is your brand’s superpower, then businesses that understand the importance of incorporating visually interesting content into their marketing are superheroes to their target audience. Seeing as 65% of consumers are visual learners and visual data processes...
Jurassic Park, Congo, The Andromeda Strain – who doesn’t love a good Michael Crichton novel? Even if you’ve never read any of his books, I’m sure you’ve enjoyed at least one movie or television show they inspired. “In 1994, Crichton became the only creative artist...
By now we’ve all heard the old saying never judge a book by its cover. And by now, as adults, we know that’s not so simple, is it? Whether you want to believe it or not, not a day goes by that you don’t judge things by their appearances. You judge people by what they...
When you use clip art in your logo or for your main branding graphics, you might as well be telling the world that your company is bland, boring, and that it doesn’t stand for anything. But your company has spice, and a unique personality all its own! So doesn’t your...
Have you caught the Pinterest bug? Can’t stop sharing your Instagram photos? Addicting, isn’t it? Well, you’re not alone. Today’s consumers and Internet users are seriously image obsessed. We want to see and share pics as often as possible. We love images! These...
You always want your logo to look stellar, both in print and online. After all, your logo is an instantly recognizable snapshot of your brand and your business! Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you...
