Fashion designers, artists, and other highly visual types are inspired by what they see in the world around them. So if they’re seeing a new color fashion trend in bloom this spring, get ready for more logos and graphics with these “in” seasonal colors. That’s right,...
Are you thinking about a complete rebranding or brand refreshment? Seems like everyone’s looking to overhaul their brand lately. But before you make the leap, ask yourself this most important question: WHY? Why do you want to change your company’s image? You’re going...
While sitting at my local taco hotspot, (aptly named The Taco Spot — what can I say, I have a thing for their name), I took notice of their LARGE selection of hot sauces. You can learn a lot about branding by looking at other products and brands. Let’s take a look at...
Chameleons are cute, aren’t they? We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the...
Jurassic Park, Congo, The Andromeda Strain – who doesn’t love a good Michael Crichton novel? Even if you’ve never read any of his books, I’m sure you’ve enjoyed at least one movie or television show they inspired. “In 1994, Crichton became the only creative artist...
By now we’ve all heard the old saying never judge a book by its cover. And by now, as adults, we know that’s not so simple, is it? Whether you want to believe it or not, not a day goes by that you don’t judge things by their appearances. You judge people by what they...
