Do you want to improve your company’s branding, but you’re unsure of where to start? Maybe you know your brand could be improved, but you just can’t put your finger on the problem. Maybe you like your brand, but your brand is getting mixed reviews from your ideal...
A couple weeks ago, I wrote up a post entitled What’s Your Logo Really Saying?, in which I discussed the importance of analyzing your logo to be sure it appeals to your target market. Due to the post’s popularity, this week I’d like to expand on the topic of logos...
It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo. You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different. Check out...
You always want your logo to look stellar, both in print and online. After all, your logo is an instantly recognizable snapshot of your brand and your business! Vector and raster are two terms you’ve probably heard before, and if you’re not a graphic designer, you...
Business owners, it is time to WAKE UP – that’s right – when it comes to your branding, your opinion doesn’t matter. Okay, I know it’s a hard concept to wrap your brain around; I mean, it’s your company, your ideas and your vision, right? Well yes, but that’s where...
While on a mini road trip with my husband last weekend, an unintentionally funny sign caught our eye and gave us a chuckle. It was a simple sign, stenciled on a piece of plywood, with a simple message: “Buy Lunk Cars.” Well, obviously the sign should’ve read “Buy...
