Your brand is the whole package. Or is it? We talk a lot about brand alignment on The Branding Spot blog. A great brand must be consistent across the board to be unique, memorable, and thus: effective. This means your website, your marketing collateral, your logo,...
While most of us aren’t billionaires, many of us have spent more than the average price on a product or service because we believed the investment (or indulgence) was well worth the cost. But how much would YOU really pay for the following super-expensive products? 1....
With the Super Bowl coming up this weekend, you may be inspired to reconsider or better establish your company brand. After all, football season means stadiums packed to the brim with team colors—everything from official team apparel right down to each player’s mouth...
It’s pretty much common knowledge these days: having a business plan for your brand will help you not only set goals, but it’ll also help you reach your goals successfully. In fact, the MOST successful brands out there very likely have very detailed business plans....
Back in 1996, when I started my freelance business, I rarely ran across a small business owner who actually understood the meaning of the word “branding.” “I don’t need any branding. I don’t have any cows.” Yea, I’m not kidding. I’ve heard that. I believe it was...
Branding is always a hot topic in the business world – but why is branding so important? Branding (n.): the promoting of a product or service by identifying it with a particular brand. –Merriam-Webster Your Brand Tells Your Story The state flag of South Carolina is...
