To Cap or Not to Cap?

Cap?  We’re not talking about whether or not you put the cap on your toothpaste (which I always do).  Instead, we’re continuing our March Typography series here at The Branding Spot. I recently ran into this fun, sort of spastically creative chick on YouTube...

What’s Your Brand Saying Visually?

Do you know the three main elements that make up your company’s brand?  They are Typography, Color and Graphics.  For the next three months, we will be talking about these elements.  This month we will be talking about Typography. . . What is Typography? Typography is...

The Heart of your Brand

Aw, it’s Valentine’s Day!  Here at The Branding Spot, we hope you, your company AND your brand are getting all the love you deserve! You could be thinking, what the heck does love have to do with branding?  Well sure, it’s not exactly romantic love, but great brands...

B.R.A.N.D.™ Fitness

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t...

Are You Ready for a Brand Change?

Do you want to improve your company’s branding, but you’re unsure of where to start?  Maybe you know your brand could be improved, but you just can’t put your finger on the problem.  Maybe you like your brand, but your brand is getting mixed reviews from your ideal...

A GREAT Creative Team = Better Branding & Better Business

Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking. And what’s the FIFTH key component for...