3 Big Business Branding Questions – Answered!

Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding!  As with any field,...

Spooky, Scary, Noticed and Notorious (but still Branding)

In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course! Guess who? He has pointy teeth, perhaps spotted with blood… …and...

Best Branding Practices: Company Name vs. Personal Name

I recently received an interesting question from a business associate.  She’s in the process of launching a new website which will provide resources for new business owners.  She’s also just getting into public speaking at events and seminars. Her Question… Is it...

Brand Improvements & Make-Overs: A Continuous Process

Branding Challenge Series While driving the other day, I noticed a billboard that said, “What have you done for your marriage lately?”  Though I’ve been happily married for almost 15 years now, I still took some time to ponder the question.  After all, it’s important...

Routine Maintenance—For Your Brand!

It is already the end of July and you know what that means…most of us only have three more months of productiveness before the new year is upon us.  I know, it is sad but it is the truth.  Like a lot of things in life, as your company matures, it needs regular check...
Brand Like a Pirate!

Brand Like a Pirate!

  Ahoy me Hearties! Since the new Pirates of the Caribbean movie just came out this past weekend, I have to admit, the branding professional in me couldn’t resist analyzing how pirate flags and tactics (in literature, lore and life) actually equate to excellent...