Cool Tools: Must-See Websites and Apps for Business Owners

An efficiently run business reinforces a great brand, so it’s important to be productive and organized, even when day-to-day business gets hectic.  The good news is that there are a ton of tools out there to help you get and stay on the ball – and many of them are...

Branding: What’s The Point?

Branding is always a hot topic in the business world – but why is branding so important? Branding (n.): the promoting of a product or service by identifying it with a particular brand. –Merriam-Webster Your Brand Tells Your Story The state flag of South Carolina is...

Naming Your Business: Get to the Point, Get More Customers

A great portion of your company’s success is in the name. It is no wonder naming your business can be challenging. Here are some tips to get you started. Spelling is not a creative endeavor. You may think naming your mobile DJ service Dave’s Muzical Motionz is a great...

Top 5 Ways to Brand Distinction

Branding is one of the most important parts of any business. When growing your own business, every error you make means money out of your pocket, so why learn the hard – and expensive – way? Why not learn ahead of time which pitfalls to avoid? As a corporate brander...

What is a Brand and Why All the Hub-Bub?

A form of the word “Brand” is everywhere, but do you know what it really means and why it is important to your company? Let’s start by defining some industry terminology so everyone starts on common ground. LOGO: A logo is not a brand. A logo is only...