While sitting at my local taco hotspot, (aptly named The Taco Spot — what can I say, I have a thing for their name), I took notice of their LARGE selection of hot sauces. You can learn a lot about branding by looking at other products and brands. Let’s take a look at...
If you want to really own your brand, protect your brand from brand genericide, and secure your business through the value of the intellectual property rights to your brand, then it’s time to look into establishing your brand trademark. Trademark 101 A trademark is a...
Thanks to YOU, our Rock Your Next Tradeshow post received lots of positive attention and feedback around the web. Thank you! As we’re gearing up for our next tradeshow at Spot-On Branding, we found a ton of great ways to streamline the tradeshow process. Like you, we...
Want a surefire way to brand your business as THE top resource in your field? Want a quick and effective way to constantly connect with potential clients and customers? Here’s the answer: start a blog, and use it to showcase your business. From Fortune 500 companies...
Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth...
Chameleons are cute, aren’t they? We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the...
