So you’re prepping for your next tradeshow. I know how you feel, seeing as I’m getting ready for an upcoming tradeshow myself. I know what you want out of your tradeshow, too. You want to stand out in a sea of booths (possibly manned by your direct competition), to...
Do you want to improve your company’s branding, but you’re unsure of where to start? Maybe you know your brand could be improved, but you just can’t put your finger on the problem. Maybe you like your brand, but your brand is getting mixed reviews from your ideal...
Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking. And what’s the FIFTH key component for...
Seeing as I’m in Dallas this week talking to wedding professionals at the Association of Wedding Professionals, I decided to poll a bunch of wedding industry professionals on a topic I’m hugely passionate about – that’s right, great branding! As with any field,...
I recently received an interesting question from a business associate. She’s in the process of launching a new website which will provide resources for new business owners. She’s also just getting into public speaking at events and seminars. Her Question… Is it...
An efficiently run business reinforces a great brand, so it’s important to be productive and organized, even when day-to-day business gets hectic. The good news is that there are a ton of tools out there to help you get and stay on the ball – and many of them are...
