Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you...
By now you know you need to be getting the most out of your online presence and social media outlets, and the easiest way to do so is to tackle one social media outlet at a time. So this week on The Branding Spot, we’re talking about how you can effectively use...
From Facebook to Twitter, Pinterest to Instagram, and now Google+, social media can be pretty overwhelming at times. Trust me, I know. While I may know branding inside and out, I’m somewhat a social media novice. So I understand how intimidating it can be for business...
Looking for new and creative ways to reach your target audience? Well, if you’re not, you should be, of course! Have you been thinking about your 2012 marketing goals? Is starting a blog or creating a YouTube channel on your list? Well, 2012 might just be the...
Gone are the days when you could get away with marketing your business in just a couple mediums. Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it. Your business should stay fresh in the minds...
Ah, the holidays: the perfect time for food, fun – and networking! No doubt you have a few networking events on your calendar during this busy holiday season. The great part about networking in the month of December: it means the New Year is fast approaching – and...
