Whether completely over-the-top, controversial or just plain marketing genius, we’ve seen a lot of brands creating a lot of buzz over the last year. Brand advertising now comes at us from every possible angle: online, on TV and in print. Because of that fact, if you...
Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of...
Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.” Ok, a brochure. Not a problem; I can definitely do that. So I start thinking: well, there are one-page brochures and ten-page...
Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand...
When you decide to get serious about getting in shape, you hire a personal trainer to provide a comprehensive, one-on-one educational program that promotes health and fitness through realistic goal-setting and education. Sure, you could go to the gym and create your...
Let’s take a moment to think back to all those ambitious New Year’s Resolutions. Are you sticking to your guns? Falling a bit behind? Maybe you had a goal for personal weight loss and/or improving your health and fitness. But maybe (just maybe) you haven’t...
