Think Mobile! Smartphone Apps to Help Small Biz

You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then there’s your family, your friends, and your personal life to squeeze in...
Do’s and Don’ts of Designing Your Brand

Do’s and Don’ts of Designing Your Brand

Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of...

Big-Time Tax Deductions for Solo & Small Business Owners

Yes, it’s almost April 15th—and that means you better get going on those taxes! Even though my books are ready to go, I’ve been spending my time reviewing my deductions until my (very busy) accountant becomes available. Since many of you are likely doing the same...

Value > Price

Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.” Ok, a brochure. Not a problem; I can definitely do that. So I start thinking: well, there are one-page brochures and ten-page...

The Great Rebranding Fail: Weight Watchers

Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand...

Refine Your Resolutions with SMART Goals

Happy 2013! The holidays are over and we survived the Mayan Apocalypse, so the big question on the tip of everyone’s tongue is, “What’s your New Year’s resolution?” So, what are they? Did you write your list of resolutions yet? No? Even if you’re not big on New Year’s...