6 More Cool Tools: Own Your Productivity!

As a solopreneur, I’m always on the lookout for productivity tools that are fast, fun and easy to use on the go.  So, as a follow up to my previous post, Cool Tools: Must-See Websites and Apps for Business Owners, I’m unveiling even more (cheap!) ways to connect,...

Find Your Focus Fix

“With the repositioning of my firm these past three years, I’ve opened up a whole new world of opportunity and I have all sorts of directions I can take,” says marketing and design specialist, Luke Mysse. “But I’ve been lacking that focus I once enjoyed.”...

Value Your Business: Value Your Brand

I recently ran across a job description that went something like this: “[Company Name] seeking full-time Sales Assistant.  Responsibilities include: inside sales customer service, creating spreadsheets in Microsoft Excel, updating company brochures using Microsoft...

Hiring an Experienced Copywriter to Create Your Brand Message

Stellar brand messaging, whether represented on the web or in print, is vital to the success of your business.  Many larger businesses hire their own internal copywriters, but hiring a copywriter is a great option when you’re looking to improve your website, create a...

Hiring the Right Fit is Cost Effective

Sometimes the right choices can be clouded by the illusion of saving money.  When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive.  What is the difference? A branding professional’s...