B.R.A.N.D.™ Fitness

Let’s take a moment to think back to all those ambitious New Year’s Resolutions.  Are you sticking to your guns?  Falling a bit behind?  Maybe you had a goal for personal weight loss and/or improving your health and fitness.  But maybe (just maybe) you haven’t...

3 Big Ideas for Attracting Clients

Client attraction: it’s something we’re all concerned about as business owners.  So how do you grab not only more clients, but great clients who keep coming back again and again?  Try employing these three big ideas to attract (and keep!) great clients this year!...

A GREAT Creative Team = Better Branding & Better Business

Last week on The Branding Spot, we talked about four must-have components for business success: a clearly identified target market, passion for your work, a reliable support system, and a continuous emphasis on networking. And what’s the FIFTH key component for...

Business Basics – Four Components for Success

Is 2012 the year YOU start your own business?  If starting a business is in your future, you need to be prepared for all the challenges and successes that await you.  This week, I took a look back at not only my trials and tribulations, but also my summits and...

Organization: Exactly Where To Start

The week in between Christmas and New Year’s for me is either spent traveling or organizing my office for the new year.  I absolutely hate to file things, so inevitably I have client folders, brand inspiration pieces and creative books in several piles around my...

Better Branding – Content Marketing for 2012

Looking for new and creative ways to reach your target audience?  Well, if you’re not, you should be, of course!  Have you been thinking about your 2012 marketing goals?  Is starting a blog or creating a YouTube channel on your list?  Well, 2012 might just be the...