Music is an easily overlooked, yet incredibly beneficial component of a successful brand, but just why is music so often overlooked? Essentially because music is so intrinsic to our existence as humans that we often don’t even consciously acknowledge how much it...
Have you ever heard the phrase, “A Jack of all trades is a master of none”? While a “Jack of all trades” used to be a compliment to all the Renaissance Man types who seemed to be able to do it all, in recent history the phrase has a new ending on it, the result...
Lately I’ve noticed that many long-absent company mascots seem to be returning to the marketing scene. Could it be because the oldest mascots often produce a warm, nostalgic effect on customers and potential customers? Could it be because today’s computer graphic...
Imagine a world without any brand names, brand logos or brand messaging – I’m talking no branding whatsoever. What would the world be like? What would it look like? Ok, well maybe school-aged children could benefit from this. You know, no more getting picked on for...
Only ten short years ago, hiring a printer involved a nice phone call to a local family-run establishment. Back then, my clients wanted me to handle all the technical details and the complicated printing lingo. But nowadays, most of my clients want to upload their...
Is the economy holding you back – or is it just you? Though the economy is improving, I still hear a lot of freelancers and small business owners out there blaming the “bad economy” for their current business woes. Now, that’s not to say that the recent economic...
