Gone are the days when you could get away with marketing your business in just a couple mediums. Nowadays, you need to market everywhere: your brand (and even your reputation as a successful business owner) depends on it. Your business should stay fresh in the minds...
Ah, blogging. You read blogs, you comment on posts, and you’ve probably even said to yourself, “I really should be blogging!” Then why aren’t you blogging? As a busy professional, you probably feel that you don’t have time, or you don’t know what to say, or maybe...
It’s the beginning of a new year, and that means it’s the time when many business professionals rethink their careers. Maybe the grass is looking greener from the other side of the fence, so you’re thinking it might be time to start working from home. Or maybe the...
Guest blog post from Allyson Piper Marketing Advisor at Marketing in Bloom I was thrilled to be asked by Nora to provide this guest blog post. We’ve known each other for over two years, but I’ve only had the pleasure of working with her on branding projects since last...
Ah, the holidays: the perfect time for food, fun – and networking! No doubt you have a few networking events on your calendar during this busy holiday season. The great part about networking in the month of December: it means the New Year is fast approaching – and...
Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...
