I recently ran across a job description that went something like this: “[Company Name] seeking full-time Sales Assistant. Responsibilities include: inside sales customer service, creating spreadsheets in Microsoft Excel, updating company brochures using Microsoft...
Stellar brand messaging, whether represented on the web or in print, is vital to the success of your business. Many larger businesses hire their own internal copywriters, but hiring a copywriter is a great option when you’re looking to improve your website, create a...
Branding Challenge Series Years ago, when I began my career as a freelance designer, I was of the mentality that I was on my own in the world. Like many freelancers out there, I enjoyed my life and my work, but quickly came to realize that becoming a solopreneur...
So you have a new and exciting idea for a product or service – great! Like all entrepreneurs, your objective is to get people to buy from you. Now think: why is there a need for my product or service in my industry? What is the future of my industry? Who will buy...
Sometimes the right choices can be clouded by the illusion of saving money. When working on something as important as your brand, you should hire a professional that is the right fit rather than the least expensive. What is the difference? A branding professional’s...
