Prankvertising: Worth the Risk for Your Brand? (Part 2)

By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...

The Branding Scoop on LinkedIn Company Pages

What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn Company Pages* are quickly becoming a preferred and trusted medium...

Value Your Brand: How to Decommodify Your Business

Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival each year. Just the thought of either one of those incredible...

10 Ways Tradeshow Sponsors Can Use Twitter To Boost Their Brand

Savvy tradeshow sponsors know that using social media is a great way to boost their brand presence before, during and after the event. But you can’t just sign up for Twitter or Facebook and hope for the best. You have to implement a smart strategy to reap the benefits...

3 Easy Ways to Track ROI on Print Ads

Despite the massive shift over the last decade in the way our culture consumes content, advertising in print is still just as relevant as doing so online. Any comprehensive, effective marketing plan contains BOTH print AND online marketing material, to engage target...