4th Quarter Business Boom: Wrap Up the Year Right!

Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what they say: time flies when you’re having fun! You may have had a great...

Howdy, Partner! Top Co-Branding Partnerships That Work

Co-branding might seem like an industry buzzword for new marketers, but tried and true professionals know that partnerships can be a great opportunity for both companies to boost brand recognition, inspire consumer confidence and increase overall sales. Yes, we’ve...

Nix the Negativity!

How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...

What the Pocket Fisherman Can Teach Us About Branding

Recently, I ran across old pictures of my parents out fishing with the Ronco Pocket Fisherman. I had myself a good laugh. The old commercials came to mind, so I checked out YouTube—and lo and behold, I found them! Yes, the commercials are a little silly, but something...

Protect Your Brand with a Strong Social Media Policy

Chances are most of your employees are using social media. Many of them are using social media at work. Some of them are using social media from work every day. Are your employees clear on what constitutes appropriate use of the Internet during business hours? Do you...

Countries: Brands with Massive Influence

“The public impression of a country is important as a source of national pride. Invariably, people source part of their own identity from the image of their country.” ~Robert Cevero, Professor, Department of City and Regional Planning, University of California,...