You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then there’s your family, your friends, and your personal life to squeeze in...
First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful Gaylord National Resort & Convention Center, I found the event to...
Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of...
Yes, it’s almost April 15th—and that means you better get going on those taxes! Even though my books are ready to go, I’ve been spending my time reviewing my deductions until my (very busy) accountant becomes available. Since many of you are likely doing the same...
You’re working on building your brand, as you know you should—but no matter what you do, you’re left feeling like your target audience isn’t connecting with your brand as well or as frequently as you’d like. Sound familiar? Hey, it’s a common feeling: that nagging in...
What happens when two powerful brands pair up to produce a new product? You get K.C. Masterpiece Lay’s Potato Chips, Eddie Bauer Edition Ford Explorers, Pillsbury Brownies with Hershey’s Chocolate, and Crest with Scope—to name a few. Well-established brands...
