There’s a new restaurant down the street. Great! It’s been open a few months and you have yet to try it, so you go online and look up the menu, then probably pop over to Yelp to get some first-hand customer reviews. Sound familiar? If you don’t have a close friend...
“Love all, trust a few, do wrong to none.” –Shakespeare When was the last time someone broke your trust? When was the last time you broke someone else’s trust? I’m willing to bet it was a pretty big deal. Maybe your relationship recovered. Maybe it didn’t. Maybe...
Advertising your brand can be tricky sometimes. When it comes to big brands with hefty bank accounts whose main goal is to grab people’s attention at any cost, advertising has become downright silly and even offensive. From prankvertising to catvertising (using cats...
By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...
Do you think you have a sharp memory? Do you think you can recall details better than the average person? You may be surprised to learn that most people think they have an impeccable memory. Sorry to break it to ya: that’s just not true. You don’t have to take my word...
We’ve seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion). Don’t get me wrong:...
