Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand...
When you’re asked for a Kleenex or a Q-Tip, you’re going to hand out a tissue or a cotton swab. But did you know that the word Kleenex is still a legally recognized trademark of Kimberly-Clark? Same with Q-Tip, a word still legally trademarked by Unilever. Ok, maybe...
This week comes with the news that Cisco recently dropped its fairly popular Flip Video camera, only two years after purchasing the rights to the product from Pure Digital for $590 million. The word is that Cisco’s branching into consumer products was both ill timed...
I recently ran into a forum post by my networking associate, branding expert Vincent Wright, which really attracted my attention. Wright sought out advice from a highly regarded branding professional and was understandably struck by a “very palpable typo” on his...
Branding Challenge Series In Mistake #1, I revealed to you that I named my company while doing my taxes. Not only was that a poor decision, but naming the business should not even have been the first task in branding. I, like many, picked a name and registered it...
Branding Challenge Series Hi, I am Nora D. Richardson and yes, I did this. How else do you think I came up with the super snazzy name of NDRichardson Graphics? It was 15 years ago, and I was doing freelance jobs to supplement my full-time graphics job at a screen...
