We’ve seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion). Don’t get me wrong:...
Black Friday is thought to be coined as such because all stores operate in debt (or “in the red”) the entire year, finally producing a profit (“in the black”) after this fateful mega-shopping day after Thanksgiving. As such, Black Friday is routinely the busiest...
Expectations are something we all have, but seldom take the time to evaluate. That is, until our experiences throw our expectations right out the window, or worse, right in the garbage. I just returned from David Neagle’s Breaking Free Live Experience in Palm Springs,...
Last week, I shared that my mother has very little time left, and I am treasuring every moment I possibly can with her. This time has been hard, emotionally draining, and heart wrenching. Even when I am not with her, my thoughts keep drifting back to her. While I’m...
Although I often flit around light-hearted topics, I usually stick to business on this blog. But recently my life has changed quite dramatically, so I would like to take a moment to share some deeper insights I have learned through my recent experiences. My mother has...
Happy New Year from Spot-On Branding! Here’s to a safe and happy new year – and here’s to an exciting 2012 at The Branding Spot blog! Since the New Year is both a time for reflection and a time to look forward with hope, I’ve decided to share a few key lessons that...
