Mistake #1A: Naming your Company should not be Step #1

Branding Challenge Series In Mistake #1, I revealed to you that I named my company while doing my taxes.  Not only was that a poor decision, but naming the business should not even have been the first task in branding. I, like many, picked a name and registered it...

Mistake #1: Naming your company while doing your taxes.

Branding Challenge Series Hi, I am Nora D. Richardson and yes, I did this.  How else do you think I came up with the super snazzy name of NDRichardson Graphics? It was 15 years ago, and I was doing freelance jobs to supplement my full-time graphics job at a screen...