Advertising your brand can be tricky sometimes. When it comes to big brands with hefty bank accounts whose main goal is to grab people’s attention at any cost, advertising has become downright silly and even offensive. From prankvertising to catvertising (using cats...
For decades now, big brands have spent big bucks to deliver some unique (and sometimes cheeky) advertising content to our TV screens in hopes we’ll return the favor by shopping at their stores or buying their products during the busiest shopping season of the year....
By now, you should know what prankvertising is and why big brands use it to garner attention. Yes, it’s true that prankvertising really gets people’s attention. After all, if you were (unknowingly) part of a prank that involved a violent scene of two men fighting each...
Co-branding might seem like an industry buzzword for new marketers, but tried and true professionals know that partnerships can be a great opportunity for both companies to boost brand recognition, inspire consumer confidence and increase overall sales. Yes, we’ve...
How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or your Monday didn’t run as well as you’d hoped, when it comes to your...
Back in 1996, when I started my freelance business, I rarely ran across a small business owner who actually understood the meaning of the word “branding.” “I don’t need any branding. I don’t have any cows.” Yea, I’m not kidding. I’ve heard that. I believe it was...
