Do you think you have a sharp memory? Do you think you can recall details better than the average person? You may be surprised to learn that most people think they have an impeccable memory. Sorry to break it to ya: that’s just not true. You don’t have to take my word...
First of all, let me say: WOW. I just returned from the Inside Edge 2013 Conference in Washington D.C., put on by the fabulously talented Angelique Rewers, The Corporate Agent. Held at the beautiful Gaylord National Resort & Convention Center, I found the event to...
Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit of...
Do you have a great tagline or slogan for your business? Never underestimate the power of an excellent slogan! The following taglines have been around for years, and many have truly stood the test of time. When you find that perfect slogan that’s both unique and...
We’ve seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion). Don’t get me wrong:...
Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go when the discussion turned to the recent Weight Watcher’s rebrand...
