Reinforce Your Brand with Excellence

Guest Post – Mónica M. Arias Much has been said about improving customer service over the past few decades. Given the trend toward globalization (especially due to the Internet) and world economic turmoil, one could easily assume customer service is no longer an...

Black FRIDAY—No More

Black Friday is thought to be coined as such because all stores operate in debt (or “in the red”) the entire year, finally producing a profit (“in the black”) after this fateful mega-shopping day after Thanksgiving. As such, Black Friday is routinely the busiest...

Posts By Ghost – A Spooky Case Study

“Halloween was once an inexpensive holiday. Families made treats like candy apples, constructed costumes out of old bed sheets, and made their own spooky decorations,” says Howard Dvorkin, CPA and founder of Consolidated Credit Counseling Services, Inc. . This...

EVEN MORE Great Brand Slogans (from the past 100 years!)

A unique tagline or slogan can be a real head-turner for your target audience. But creating a memorable slogan that just can’t be forgotten ensures your business and your brand retain real staying power for years to come. Don’t believe me? Many of the following...

Wow – A Serious Learning Experience

Expectations are something we all have, but seldom take the time to evaluate. That is, until our experiences throw our expectations right out the window, or worse, right in the garbage. I just returned from David Neagle’s Breaking Free Live Experience in Palm Springs,...