When you’re asked for a Kleenex or a Q-Tip, you’re going to hand out a tissue or a cotton swab. But did you know that the word Kleenex is still a legally recognized trademark of Kimberly-Clark? Same with Q-Tip, a word still legally trademarked by Unilever. Ok, maybe...
Texas is a BIG state with a BIG personality. If you’ve ever been to Texas, or if you’ve ever known a Texan, you know that Texans love Texas. From the (perhaps stereotypical and stylized) images of big cowboy hats and huge juicy steaks, there’s still truth in the...
Guest Post – Michelle Salater, Sūmèr, LLC With the 2012 Summer Olympics underway, I decided it’s a good time to see what we could learn about branding from the world’s best athletes. Here’s a look at what the fastest, strongest, and most coordinated people on earth...
Mooving Markers Yes, as you may suspect, today’s understanding of the word “branding” most famously derives from the practice of cattle branding. Using a hot iron, the cow’s owner could effectively brand their particular emblem into the cow’s hide, permanently...
Guest Post – Niki Robinson, Robinson Writers When someone you care about (whether personally or even professionally) is going through a difficult time in his or her life, it’s important to show you care. That person probably needs your support more now than ever...
When you work with Nora, you create a lasting brand and solid visual identity, and as a Marketing Director, I have the exciting job of helping put her brands in motion and watching them fly. To get your brand noticed, you need to be clear on four very important...
