In the spirit of fun and everything that comes with Halloween (or All Hallows’ Eve) next week, I’d like to talk about one of my favorite costumed characters – in relation to great branding, of course! Guess who? He has pointy teeth, perhaps spotted with blood… …and...
A great slogan is often a huge driving force behind a great brand’s staying power. A memorable tagline that gets stuck in the minds of a target audience is exactly what sells those popular products and services, especially if they stand the test of time. The longer...
This week, I’d like to take a moment to remember Co-Founder Steve Jobs, and to thank Steve Wozniak and everyone else at Apple, Inc. for sculpting my career and my life by envisioning and creating the technology to make computerized graphic design possible. Above photo...
Guest blog post by Rochelle Togo-Figa, the Breakthrough Strategist One of the fastest ways to attract clients is to become known as the expert by speaking to groups. Yet, most people would rather be pushed from an airplane than get up in front of a group and speak. No...
I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques. Ally explains, “Marketing in Bloom shows...
At this year’s 4th Annual Creative Freelancer Conference (CFC) & How Design Live Convention, held simultaneously in Chicago this year. Naturally, I found myself talking to everyone and anyone: attendees, speakers and vendors alike. After all, networking is...
