For decades now, big brands have spent big bucks to deliver some unique (and sometimes cheeky) advertising content to our TV screens in hopes we’ll return the favor by shopping at their stores or buying their products during the busiest shopping season of the year....
“Halloween was once an inexpensive holiday. Families made treats like candy apples, constructed costumes out of old bed sheets, and made their own spooky decorations,” says Howard Dvorkin, CPA and founder of Consolidated Credit Counseling Services, Inc. . This...
I recently had the opportunity to work with Ally Piper, owner of Marketing in Bloom , a marketing company with a unique approach: educating business owners on holistic, do-it-yourself, modern (and fun!) marketing techniques. Ally explains, “Marketing in Bloom shows...
Last week, Prince came to my hometown. Even though I grew up with Prince on my radio in the 80s, I wouldn’t really call myself a huge fan, just a fan. My husband, on the other hand, is a HUGE fan, so I surprised him with tickets. What a lot of people don’t realize...
Do any of the following statements sound familiar? My branding materials are there, but they’re just not consistent. I don’t know how to integrate my brand into my marketing collateral. I have ideas for my brand, but I don’t know how to tie it all together and make it...
A great brand tells a great story – and the story of Christophe Artisan Chocolatier-Patissier comes all the way from France to charming Charleston, SC. Christophe Paume followed in his family’s footsteps, working in his father’s small chocolate shop in Toulouse,...
