It’s a new year, so it’s the perfect time to revitalize your brand, your business and yourself!

Be Seen as the Expert You Are

You know everything about your industry: the Do’s, the Don’ts and everything in between.  So this year, stop hording your knowledge and get out there and speak to your target market!  Try sharing your knowledge at an industry conference, workshop, seminar, teleseminar or webinar.  There are so many options to choose from – and the more you speak, the more you build your credibility and expose yourself to a host of potential clients.

Don’t know how to speak to a crowd?  Get involved with Toastmasters.  And if you’re too shy speak in public, you can write articles or an e-book, be a guest blogger, create a podcast or even post a 2-minute video on YouTube.  You have a ton of possibilities – it’s time to show the world your industry expertise!

Get Emotional

When a consumer purchases your products or services, they need to be satisfied both logically and emotionally.  You’re not simply selling just any product or service; you are providing an answer to their problems.  To identify what differentiates your company from the competition and develop a strategy that positions your brand as an industry leader, it’s time to analyze your brand message and collateral materials.

Does your brand need to be rewritten and/or redesigned to appeal to your target market’s emotional needs?  Taking the time to nurture an emotional attachment between your brand and your target market is a great way to increase your returns and create lasting brand loyalty.

Stand Out & Show Off

When someone asks you for your business card, are you ashamed or are you proud of your card as a representation of your business?  Is your brochure noticeably outdated?  Is your website navigation just one l-o-n-g scroll?  Are your collateral pieces inconsistent?

The New Year is a great time to really look at your business identity, and that includes creating all your collateral pieces to look like they belong to the same family, the same brand.  Once you do, you and your employees will be proud to stand out and show off your great brand and your great business.

Great News!  I’m extending my holiday Brand Alignment Package offer into the New Year! For more information, please click here.

Stop and Smell the Roses

When you’re stressed, you’re not doing yourself or your company any favors.  A well-rested, well-fed, relaxed business owner is a balanced, more successful business owner.  When you feel good, you get more done and make more money.  Why?  When you’re stressed and overworked, everyone around you (including your employees and clients) can see it and feel it.  It’s time to stop the stress cycle!

So this year, stop working weekends, and really plan time for both yourself and your family.  It’s time to rejuvenate.  If you are struggling with taking the time off, you may need to reconsider how you are organizing and structuring your time, then research and implement a new system that’s beneficial to both you and your business.

Here’s to a Happy New Year, a Happy New You and a Great, Revitalized Brand!

Do you have any New Year, New Brand Strategies? We would love to hear them! Please take a moment to comment.

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