As we flip the calendar over and move into 2013, we thought this would be a great time to look back at our 2012 Best Branding Tips, here on The Branding Spot blog. 2012 was a year of twists and turns and ups and downs, just like any other, but we’re proud to review our 45+ blog posts from 2012 and pull out a list of our personal favorites along with some of our most popular posts.
This is also a wonderful time to extend a great big THANK YOU to our readers. We love your fun feedback and your unique insights. So here’s to a great 2013, everyone!
Favorite Series
Our favorite series this year was our Typography series. We enjoyed detailing the ins and outs of typography with lots of fun graphics to explain each concept! The Branding Spot Typography series included:
What’s Your Brand Saying Visually
To Cap or Not to Cap?
Attract Your Target: 7 Ways to Emphasize Type
Tell-Tale Signs of DIY Design
Favorite Articles
Is your brand Out of Shape, Slightly Flabby, or In Great Shape? We enjoyed getting everyone excited about buffing up their company brands with A Brand Identity Manager – Your Brand’s Personal Trainer. Then, we helped a whole bunch of business owners find out if their brand was fit or flabby in 2012 when we introduced our popular BMI (that’s BRAND Mass Index) Analysis Report.
We showed our readers how to stand out from the crowd with Stop Branding Yourself Like a Chameleon, and warned about the dangers of (dun-dun-dun) Brand Genericide: When Brand Names Become Commonplace.
Have you jumped at the latest marketing trend? It’s called Content Marketing, which we first introduced at the end of 2011, so that our readers were on track with Better Branding—Content Marketing for 2012. Many of our posts included content marketing tips for the New Year, such as Build Your Brand—Begin Blogging and Solidify Your Brand Message and Be The Expert.
Bonus Favorites! We also have to include Rock Your Next Tradeshow and Rock Your Next Tradeshow 2: Streamline!, especially considering the Spot-On Branding team’s whirlwind tradeshow experiences over the course of the past year. Unforgettable, to say the least!
We had a fabulous 2012 at Spot-On Branding and on The Branding Spot blog. Again, thank you to our awesome readers who love to read and share our content. We couldn’t do it without you! Here’s to superior branding in 2013, everyone!
What kind of content do YOU like to see on The Branding Spot blog? Let us know by leaving a comment below. Stay tuned for more great posts right here, all year long. Happy New Year!